Lead magnet design that attracts the right clients
(without relying on social media)
Social media shouldn’t be the only way people find you.
If you’re tired of posting just to stay visible, or you’ve created a freebie that never quite took off, you don’t need more content.
You need lead magnet design with strategy behind it.
At Brand You Design & Marketing, I design lead magnets and delivery systems that help you grow an audience you actually own, build trust automatically, and turn interest into enquiries.
This isn’t about a pretty PDF.
It’s about creating a marketing asset that works in the background, even when you’re not online.
Why lead magnet design matters (especially now)
Relying on social media alone is unpredictable. Algorithms change, reach drops, and visibility can disappear overnight.
A well-designed lead magnet gives you something solid to build on.
With the right strategy and design in place, your lead magnet helps you:
attract people who are already interested in what you offer
build trust before you ever get on a call
stay visible without constant posting
grow an email list you own and control
When lead magnet design is done properly, it becomes part of your visibility engine, not another thing on your to-do list.
This isn’t just lead magnet design, it’s a system
Most people don’t struggle because they don’t have a freebie.
They struggle because everything around it is unclear.
A strong lead magnet works best when it’s part of a simple system:
Clear positioning and purpose
Thoughtful design that reflects your brand
A landing page that explains the value
Automatic delivery that feels professional
Emails that guide people to the next step
That’s what I help you build.
You don’t need to figure it out alone, and you definitely don’t need to duct-tape it together with tools you hate.
Who this is for
My lead magnet design services are ideal if:
You know you need leads, not just more likes
Your current freebie isn’t getting downloads or enquiries
You want to grow your list without burning out on social media
You want something that looks professional and feels aligned
You’d rather have guidance than guess your way through it
If you want a lead magnet that actually supports your business goals, you’re in the right place.
Two ways to work with me
There are two options, depending on how much support you want and how joined-up you want the system to be.
Choose Lead Magnet Build if you want a beautifully designed freebie with clear strategy.
Choose Lead Magnet Funnel if you want a complete system built for you, start to finish.
Lead Magnet Build - £599
What it is
A professionally designed lead magnet that attracts the right people and helps you grow an audience you own, not one you’re borrowing from social media.
Social media alone is rented ground.
A lead magnet gives you a solid asset that keeps working, even when you log off.
This option is perfect if you want a high-quality, strategic freebie that looks professional, feels aligned with your brand, and gives people a clear reason to join your list.
What’s included
- Two strategy calls to define your goal, audience and direction
- WhatsApp access for quick questions and support
- Lead magnet development and design, guided from start to finish
- Choice of format, including a 15-page PDF, video series or drip-feed sequence
- High-quality stock imagery and interactive design elements
- Two style checks to ensure everything aligns with your brand
- Three launch graphics and mock-ups for promotion
- Featured snippet image for sharing online
- Delivery email template text
- Launch guide setup in MailerLite
You’ll walk away with a lead magnet you’re confident to share, one that feels like you and gives people a clear next step.
Lead Magnet Funnel - £1599
What it is
A complete lead magnet system, built to work quietly in the background, nurturing trust and creating opportunities while you focus on running your business.
This is the option for business owners who don’t just want a lead magnet, but want everything connected properly so nothing gets missed and nothing feels manual.
A lead magnet funnel is more than automation.
It’s a system that builds relationships and turns interest into action, around the clock.
What’s included
- Everything in Lead Magnet Build, plus:
- Full funnel and email system setup
- Opt-in landing page design
- Thank-you landing page design
- Five-step nurture email sequence, written and set up
- Ten-day launch strategy to get your lead magnet out there
- Handover call so you feel confident managing your funnel going forward
This option gives you a joined-up system that captures leads, delivers value, and gently guides people towards working with you.
How lead magnet design fits into the bigger picture
Lead magnet design sits in the Action stage of visibility.
It’s what turns attention into something tangible.
It’s how people move from watching to engaging.
It’s how your visibility starts leading somewhere.
Whether you start with a single lead magnet or a full funnel, the goal is the same, to create a system that supports your business long-term.
Clients often come to me knowing they need a lead magnet, but unsure how to turn it into something strategic, professional and effective.
Jamie Graham - Copy Writer
When I first spoke to Nikki about designing my lead magnet, her enthusiasm really shone through. She had lots of ideas I hadn’t thought of myself, and again when I sent her the draft outline of my content.
Nikki clearly knows her stuff when it comes to lead magnets. She responded quickly and sent me additional graphics for my landing page; nothing was too much trouble. I’m delighted with how my design turned out, and it was all done quickly, from our initial call to receiving the final PDF. It was excellent value for money, and I’d highly recommend Nikki.
Caroline Canty - Growth Coach
Before working with Nikki, I had plenty of social templates, but nothing that felt like a high-quality lead magnet. I’m not a designer and didn’t have the time or skills to create something that looked and felt like the expert piece I needed.
I also wanted a sounding board, someone who really understands lead magnets and could bring strategy and creativity to the table. That’s exactly what Nikki did. She helped shape the whole thing and brought it to life in a way I couldn’t have done on my own.
The process was seamless. I felt supported throughout, and nothing was too much trouble. Nikki took my feedback and elevated everything beyond what I imagined. I now have a lead magnet I’m proud of, and it’s already opened doors.
I’d recommend her 1000%. She’s the expert when it comes to lead magnets.
Frequently asked questions
Do I need an email list already?
No. I’ll help you set things up so you can start building one properly from scratch.
What if I don’t know what my lead magnet should be?
That’s exactly what the strategy session is for. We’ll decide this together.
Can I edit my lead magnet later?
Yes. Everything is designed so you can make changes in the future without starting again.
Will this work with my current branding?
If your branding needs refining, we’ll talk about that first. Your lead magnet should always feel aligned.
I need more than 1 lead magnet, can you do this?
Yes, you can break up your 15 pages into 2 lead magnets. If you need over 15 pages it would be at an extra cost.
Can I pay in instalments?
Yes, we offer payment by instalments
Ready to build a lead magnet that actually works?
If you want lead magnet design that’s strategic, supportive and built to last, let’s talk.
We’ll look at where you are now, what you want your lead magnet to do, and which option makes the most sense for your business.