If you’re a therapist launching a new business or training offer, having the right brand in place can be the difference between staying stuck and moving forward with confidence.
In this case study, you’ll see how therapist branding helped Kate Rigby, a Neurodevelopmental Therapist, go from a blank page to a complete professional identity. This included creating her business name, full brand identity, website, training materials, and event displays, giving her everything she needed to launch her business with clarity and credibility.
Who this case study is for
This case study is for you if:
You’re a therapist, coach, or wellbeing practitioner ready to launch something new
You have the expertise and passion, but your brand and materials don’t reflect it yet
You’re struggling to pin down the right business name or visual identity
You want professional, consistent branding across your website, workbooks, slides, and marketing materials
You need a brand that connects with schools, healthcare providers, or other professionals
Whether you’re starting from scratch or rebranding an existing business, Kate’s journey shows what’s possible when you combine strategy, naming, design, and branded materials into one powerful launch package.
Brand You Makeover Case Study: Kate Rigby, Bloom
Client: Kate Rigby
Business: Bloom Neuro
Project: Brand You Makeover
Meet Kate
Kate is a Neurodevelopmental Therapist and certified RMTi Instructor. She works with children and adults to support emotional regulation, sensory processing, balance, coordination, speech, and learning development.
Her new business would focus on delivering Primitive Reflex and RMTi training to professionals such as school staff, adoption agency teams, and healthcare workers. But when Kate came to me, she had no brand, no logo, no website and not even a final business name.
She had the vision. She had the expertise. She just needed the tools to bring it all together.
The Challenge
Kate wanted her brand to feel professional and credible without losing warmth or approachability. She needed it to reflect her grounded, nurturing style and inspire confidence from professionals investing in her training.
On top of that, she needed:
A strong business name that captured her mission
A cohesive visual identity
A professional website
Branded materials for training and events
“I was a complete novice in this area. I just knew I needed branding and a website, but had no idea where to begin.”
The Process
Together, we worked through the Brand You Makeover step by step to create therapist branding that felt authentic, aligned, and ready to grow.
We began with a deep-dive strategy session, uncovering the ‘why’ behind her work, her story, and exactly who she wanted to reach. This led us into exploring names that captured her mission and values. After exploring several ideas, we landed on Bloom, a name that symbolises growth, transformation, and the positive change her training delivers.
For her website, we developed bloom-neuro as the domain, a clear and professional choice that works across her audiences in education, healthcare, and adoption services.
Once the name was set, I created a visual identity that matched her grounded, nurturing approach. Something clean, calm, and rooted in growth, just like the transformation she offers through her therapy and training.
From there, we moved into building her GoDaddy website. It was designed as a central hub for her training business, giving her a professional online presence and a space to showcase her services.
We then developed the full suite of branded assets, including:
Workbook — for training participants to use and keep
Presentation slides — on-brand visuals for course delivery
Roller banners — impactful displays for events and networking
Everything was designed to work together, giving her a consistent, confident brand across every touchpoint.
“Nikki made the whole process feel relaxed and manageable. She always struck the right balance between guidance and letting me shape things in a way that felt true to me.”
The Therapist Branding Results
Kate is now in the final stages of preparing her course content and will soon be sharing her neurodevelopmental training with schools, adoption agencies, and SEND parents.
Her brand now reflects the credibility and compassion behind her work and it’s ready to help her change lives at scale.
“I wouldn’t have got to this stage without Nikki’s support. It would have taken me a LOT longer!”
Ready for branding that reflects your expertise?
The Brand You Makeover isn’t just about a logo. It’s about giving you clarity on your business name, visuals, website, and branded materials so you can launch with confidence.
If you’re ready for professional therapist branding that helps you stand out, connect with your audience, and move forward without the overwhelm.