Lead magnet design NZ: Sparking connection for LO/NO Club’s sober-curious community
Creating a lead magnet strategy isn’t just about collecting emails—it’s about starting meaningful conversations and building genuine engagement.
LO/NO Club, a vibrant New Zealand startup championing the sober-curious lifestyle, came to me wanting more than just a pretty PDF. They needed a playful, premium lead magnet that truly captured their ethos and spoke directly to Kiwis exploring non-alcoholic drinking.
Together, we crafted “Exploring Non-Alcoholic? The Essential Sober-Curious Starter Pack”—a magazine-style digital guide that educates, engages, and excites. This lead magnet isn’t just a download; it’s a key driver in LO/NO’s growing community and pre-launch buzz.
Who this case study is for
This case study is for startups, founders, and ambitious business owners in New Zealand who want a lead magnet that truly connects, not just another forgettable freebie.
If you’re juggling a million things, not a designer, and want a guide that reflects your brand’s personality and speaks directly to your audience, keep reading.
You’ll discover how a well-crafted lead magnet design can spark engagement, build community, and support a successful launch.
Case Study: Lead Magnet Design NZ for LO/NO Club
Client: LO/NO Club — a New Zealand startup championing the sober-curious lifestyle.
Project: End-to-end lead magnet design to engage and grow their audience ahead of subscription box launch.
The Challenge
LO/NO Club wanted a lead magnet that would genuinely connect with their ideal audience: Kiwis curious about non-alcoholic drinking options. They needed a playful yet premium digital guide, one that balanced education with fun, and helped build excitement for their upcoming subscription box launch.
They didn’t have existing branded lead magnet assets, so everything, from tone to visuals, needed to be created fresh and on point.
My Approach
Content creation: I crafted all copy, including a friendly, approachable intro, science-backed wellness insights, a playful mocktail quiz, social confidence tips, and easy-to-follow recipes.
Design & layout: Designed the full mini-magazine-style guide from scratch, delivering a clean, modern look with bold colours, engaging visuals, and intuitive navigation.
Interactive elements: Built quiz bubbles and clickable CTAs for an engaging reader experience that guides users naturally to their perfect mocktail.
Collaboration: Worked closely with LO/NO founders to refine messaging, visuals, and tone—ensuring everything aligned with their vision and spoke authentically to their audience.
The Lead Magnet Design NZ Results
Charlie and Zoe said:
“Honestly, it was an absolute dream. You brought such clarity, creativity, and professionalism to every step. from initial concepting to final tweaks. You nailed the tone, that perfect balance of premium, playful, and inclusive… Without hesitation, we would recommend working with Nikki. She’s a total pro and a joy to work with.”
The lead magnet has become a cornerstone of LO/NO Club’s marketing strategy, effectively engaging the sober-curious community across New Zealand and supporting strong pre-launch momentum.
Looking for expert lead magnet design in New Zealand?
If you want a digital guide that captivates your audience and drives results, get in touch. I create clear, engaging lead magnets tailored to your brand’s voice and goals, helping you grow with confidence.