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Brand You Design and Marketing

Practical learning. Questions welcome.

Branding workshops, Canva and AI training that make things click.

Understand the thinking. Get to grips with the tools. Put what you learn to work in your business.

Whether you’re building your own skills or arranging training for a group, I’ll help connect the subject to the work people actually need to do.

Branding workshops, Canva and AI training. Think it through, try it out, make it yours.

Learning you can use

You don’t need to know all the terminology before you start.

You might be opening Canva and wondering why a design still feels off. Or trying AI and getting answers that sound nothing like your business.

Sometimes the missing piece is knowing how a tool works. Sometimes it’s understanding what you’re trying to communicate before you use it.

My branding workshops and training brings those things together, with explanations, demonstrations and opportunities to apply the learning to your own work.

What we can work on

Start with what you
want people to be able to do.

These are the areas I teach. We can discuss a focused session or a sequence that connects the thinking behind a brand with the tools used to bring it to life.

01

Branding workshops

Understand what
your brand needs to communicate.

Brand clarity · Visual identity · Brand guidelines

Before choosing colours or creating another graphic, get clear on the business behind it.

Explore who you want to reach, what makes your work valuable and how you want people to experience your business. Then see how those decisions guide your words, visuals and marketing.

  • Vision, values and the direction of your business
  • Your audience, offer and what makes you worth choosing
  • The connection between brand strategy and visual identity
  • Looking at your business through your customers’ eyes

The aim: a clearer basis for making decisions about your brand.

02

Canva & practical design training

Know what to change. And how to change it.

Lead magnets · Landing pages · Email journeys

Learn to use Canva with a better understanding of what makes a design work.

We can explore the tools alongside layout, typography, colour and visual hierarchy, so you can make more considered choices when creating materials for your business.

  • Finding your way around Canva and its useful features
  • Using your brand colours, fonts and assets consistently
  • Creating and adapting templates for your content
  • Making text, images and calls to action easier to follow

The aim: more confidence creating materials you understand and can keep using.

03

AI training for small businesses

Use AI with
your own thinking still in the work.

AI is more useful when you know what you need from it and how to judge what comes back.

Explore practical ways to use it for ideas, planning, research and everyday business tasks. Learn to give it useful context, question its answers and adapt the output to your business.

  • Writing clearer prompts and giving relevant context
  • Exploring ideas and organising information
  • Developing drafts that still need your knowledge and voice
  • Checking accuracy, recognising limitations and handling information carefully

The aim: knowing where AI can help and where your judgement matters.

Two ways to start the conversation

For your business.
Or the people you support.

I’M A BUSINESS OWNER

I want to build
my own skills.

You have something to learn or a task you’d like to feel more confident doing. Tell me what you’re trying to achieve and where you’re getting stuck, and we can discuss suitable support.

For one specific branding, design or marketing challenge, a Power Hour gives us 60 minutes to work through it together.

I’M ARRANGING TRAINING

I want a session
for our group.

You might run a business support programme, membership, network or team. We can talk through the people attending, what they already know and what you want them to leave able to do.

We’ll agree the topics, level, format, timing and investment around that brief.

How I teach

Room to try.
Space to ask.
A reason behind it.

I want you to understand what you’re doing and why, so you have something to come back to when you’re working on your own.

01

Everyday language

I’ll explain the ideas and tools without expecting you to know all the terms already.

02

Practical examples

See how the thinking applies to real business tasks, with demonstrations where they help.

03

Your
questions

There’s room to ask about the bit that hasn’t clicked and work through it together.

04

Time to
apply it

We’ll discuss the right balance of teaching and practical activity for your session.

 
Nikki Clements, brand strategist, designer and trainer at Brand You.

Hello, I’m Nikki

I do this work.
And I love helping you understand it.

I’m the brand strategist, designer and trainer behind Brand You Design & Marketing, with over 20 years of design and marketing experience.

Alongside client projects, I deliver business training through Enterprise4All, covering brand development, digital design tools and practical uses of AI.

That combination shapes how I teach. We can talk about the thinking behind a decision, then look at what it means when you’re creating something for your business.

Let’s shape the session

A useful starting point
for your training enquiry.

01 / THE PEOPLE

Who’s coming?

Tell me about the group, approximate numbers, their experience and any learning or accessibility needs.

02 / THE OUTCOME

What needs to change?

What would you like people to understand, feel more confident about or be able to do afterwards?

03 / THE PRACTICALITIES

What’s the plan?

Share any dates, delivery preferences, session length or budget you have in mind. We can discuss the details together.

A few useful answers

Before we
get started.

Do I need to understand branding or AI already?

Tell me your starting point when you enquire. We’ll discuss the level and topics that make sense, whether you’re new to the subject or already using the tools.

Yes. We’ll discuss your audience, learning goals and the time available, then agree a scope for the session or programme.

Yes, we can discuss live online delivery. If you have a different format or location in mind, include that in your enquiry so we can explore what’s possible.

That depends on the topics we agree. We’ll confirm which tools or account features people need before the session, so attendees know what to prepare.

Group training is quoted around the scope, preparation, delivery and support agreed. Tell me what you have in mind and I’ll explain the investment before you decide. For focused individual help, the Brand & Design Power Hour is £149.

The focus is understanding how AI can support your thinking and tasks while you make the decisions. Your knowledge of the business, your design choices and your assessment of the output remain part of the work.

Let’s talk about training

What would you
like to make click?

Tell me who the training is for, what you’d like to cover and anything you already have in mind. You don’t need a finished brief to start the conversation.

Based in Accrington, Lancashire · Online training enquiries welcome