Creating a lead magnet strategy isn’t just about collecting emails, it’s about building momentum.
Caroline Canty, founder of Craft Coaching, needed a lead magnet that matched her bold new vision. She came to me for help. She didn’t want something that just looked good, she needed it to be powerful, strategic, and aligned with her goals.
Together, we developed a lead magnet that didn’t just grow her list, it opened doors. Speaking gigs, sharper messaging, and helped lead to her most successful quarter yet.
Who this case study is for
This case study is for coaches, consultants, and ambitious business owners who know they need a lead magnet, but don’t want another dusty freebie.
If you’re short on time, not a designer, and want something that reflects your expertise and opens doors, keep reading.
You’ll see how the right lead magnet strategy builds trust, boosts visibility, and leads to real results.
Case Study: Caroline Canty, Brand Your Lead Magnet
Client: Caroline Canty
Businesses: Craft Coaching
Project: Brand Your Lead Magnet
The Challenge
Caroline Canty, founder of Craft Coaching, came to me with a bold vision and high standards. She didn’t just want a lead magnet she wanted something exceptional. Something that matched the quality of her brand, the ambition of her goals, and the professionalism her audience expects.
She already had plenty of social templates, a strong marketing background, and a clear sense of her message. But when it came to creating a downloadable resource that truly reflected her expertise, she hit a wall.
In her own words:
“I needed something that wasn’t just good, it had to be really f*ing good.”
Time was tight. Design wasn’t her zone of genius. And even if she could carve out the time, it still wouldn’t hit the level she was aiming for. What she needed was:
A strategic sounding board
A lead magnet expert who could bring her ideas to life
And a designer who could match her energy, creativity, and attention to detail
She didn’t want a cookie-cutter checklist. Or a half-hearted download.
She needed something powerful.
Something that would build trust in both brand, and lead to real growth.
Why She Chose Me
Caroline knew exactly what she needed and exactly who to call.
We’d known each other for a while, so when it came time to create a lead magnet that was high-quality, strategic, and packed with purpose, she didn’t hesitate.
“It was a no-brainer. I know you, I trust you, and I know you’re f*ing good at what you do.”
But it wasn’t just about trust. Caroline chose to work with me because she saw me as the go-to expert for lead magnets. My presence as The Lead Magnet Queen gave her confidence that I wouldn’t just make something that looked good, I would help her create something that worked.
She wasn’t looking for someone to tick a box. She wanted someone who could guide the process, offer strategic insight, and match her pace and ambition. As she put it:
“I needed someone who gets this space—who could challenge my ideas, refine the concept, and help me bring it all to life.”
That’s exactly what we did.
The Solution
This wasn’t just a design job, it was a full lead magnet strategy built through my Clarity, Creation, Connection method.
Clarity
We started by getting clear on Caroline’s goals for the lead magnet. She had the idea for a quiz, but needed help shaping it into something that felt aligned, impactful, and scalable.
I helped her clarify the core message, map out the quiz, and plan the download that would follow it. We made sure everything linked back to what she wanted to be known for: growth, performance, and the science behind scaling.
“You even helped me crystallise what the quiz would look like, and how it would all feed into the bigger picture.”
Creation
Caroline wrote the quiz questions and mapped out the logic. I took care of the post-quiz download, The Science of Scaling which was designed to feel premium, strategic, and completely on-brand.
I brought everything to life visually, designing a bold, professional PDF for Craft Coaching. Every page was crafted to feel purposeful and high-quality, not a generic Canva template in sight.
I also created a LinkedIn banner and a full set of promotional graphics so she could launch with confidence and consistency.
“You absolutely nailed the design. I never felt like I had to hold back, I could give honest feedback, and you took everything on board.”
Connection
The result wasn’t just a beautiful lead magnet it was a powerful tool Caroline could reuse again and again. It helped her secure a speaking gig, spark deeper conversations with leads, and bring consistency to her messaging across two brands.
Together, we didn’t just build a lead magnet. We created a strategic asset. Something that supported her business growth and brand evolution.
The Lead Magnet Results
This lead magnet didn’t tick a box, it sparked a shift.
Since launching, Caroline has used it to:
- Land a speaking gig with zero extra effort
- Repurpose the content into talks, posts, and deeper messaging
- Redefine her brand narrative
- Build trust and authority with new audiences
- Clarify her offer and filter in the right-fit leads
“It’s given me more clarity, confidence, and momentum. It’s become a core part of my messaging and opened up opportunities I didn’t even expect.”
The Scaling for Growth guide is not a one-and-done download. It is now a foundation Caroline will build on. Something that helps her to confidently talk about hormone hacking, business growth, and links performance and well-being in a way that feels clear and compelling.
What started as a PDF became a catalyst for change, not only in her marketing but in how she shows up and speaks about her mission.
“This gave me so much more than a download. It gave me a whole new perspective on how to tell my story.”
See how Caroline's final lead magnet strategy all fits together.
In Her Words
“This wasn’t just a download, it was a game-changer.
I now have a lead magnet I’m proud to showcase. It forms a key part of my messaging and has already opened doors I didn’t expect.
Working with Nikki gave me clarity, confidence, and momentum.
I’d recommend her 1000%. She’s the expert when it comes to lead magnets, and if you want something that works (not just looks good), she’s your woman.”
Ready to create a lead magnet that works?
If you’re stuck with a half-finished PDF, with no clue where to start, or using a freebie that doesn’t reflect your expertise, it’s time to change that.
We’ll build a lead magnet rooted in strategy, packed with value, and designed to grow your business.
Explore the Brand Your Lead Magnet package and let’s create something that opens doors.