Brand foundations for businesses that want to feel confident showing up
You know what you do.
You just don’t feel settled showing it yet.
Your business has grown, but your brand hasn’t quite caught up.
Your visuals feel pieced together.
Your message shifts depending on the day.
And every time you go to show up, something feels slightly uncomfortable.
Brand Foundations is about fixing that properly.
Not with a quick logo tweak.
Not with another Canva experiment.
But by putting solid foundations in place so your brand finally feels like it fits.
This is for you if…
You’re good at what you do, but your brand doesn’t reflect that yet.
You might recognise yourself here:
You hesitate before posting or sharing your website.
You keep changing colours, fonts or layouts because nothing feels quite right.
You struggle to explain
what you do without overthinking it.
You’re visible,
but not fully confident.
You don’t need more ideas.
You need direction you can trust.
What Brand Foundations actually gives you
Brand Foundations gives your business a strong, professional base to build from.
We look at how you want to show up, what your business needs at this stage, and how everything should work together visually.
From there, we create a complete brand identity system, not just individual assets, so your brand feels consistent, intentional and easy to use wherever it appears.
This is the work that stops you second-guessing.
Brand Foundations sits at the Align stage of our Visibility Engine, the framework we use to help businesses show up, stand out and stay visible.
What’s included
Brand Foundations is a done-with-you package covering both direction and design.
You’ll receive:
A guided brand direction session
A complete logo suite, including:
– Primary logo
– Secondary logo
– Brand mark
– Favicon
A refined visual identity, including colours and fonts
Supporting textures and design elements for use across your content (when applicable)
Clear brand guidelines, so you know exactly how to use everything
Everything is practical.
Everything is usable.
Nothing is overcomplicated.
You won’t be left guessing which logo to use or when.
You’ll know what works, why it works, and how to use it confidently.
Why brand guidelines matter (especially at this stage)
Brand guidelines aren’t just for big businesses.
They give you consistency across your content and website.
They make it easier to create, delegate or outsource.
They give you something to come back to when things start to drift.
Instead of relying on instinct every time, you’ve got a clear reference point.
Your brand stops feeling accidental and starts feeling intentional.
This foundation supports all of our branding and design services, keeping everything aligned as your business grows.
How Brand Foundations fits with everything else
Brand Foundations sits at the Align stage of the Visibility Engine.
It supports:
– your content and social media
– your lead magnets
– your website
– anything you build next
If your foundations aren’t right, everything else feels harder.
This is the work that makes the rest of your visibility feel easier and more natural.
Investment
Brand Foundations – £999
This is a one-off investment in a brand that feels settled, professional and ready to grow with you.
If you’re done patching things together and want a solid starting point, this is where to begin.
Frequently asked questions
These are some of the questions that usually come up when people are deciding whether Brand Foundations is right for them.
Is this just a logo design?
No. Brand Foundations includes a complete logo system, visual identity and brand guidelines. The logo is part of the process, but the focus is on giving you a brand that works consistently across everything you do.
What do I receive at the end of Brand Foundations?
You’ll receive a full logo suite, brand colours and fonts, supporting design elements, and clear brand guidelines showing how to use everything properly. You’ll also have a brand board to support content and design decisions moving forward.
Is Brand Foundations right if I already have a logo?
Yes. Many clients come to this package with an existing logo that no longer fits. We either refine what’s there or rebuild it as part of a complete brand system that feels aligned with where your business is now.
Will this help with my content and website?
Yes. Brand Foundations sits at the Align stage of the Visibility Engine. It makes creating content, lead magnets and websites easier because everything has a clear visual direction to follow.
Do I need Brand Foundations before working on anything else?
Not always, but if your brand feels unsettled or inconsistent, this is usually the best place to start. Strong foundations make everything else more effective.
What happens after Brand Foundations?
You can move into visibility support, lead magnets, website work, or the full Visibility Engine. There’s no pressure to do everything at once. This package gives you a solid base to build from.
Next step
If you’re not sure whether Brand Foundations is the right fit, the best place to start is a free clarity call.
We’ll talk through where your brand feels off, what you’ve tried already, and whether this is the right next move for your business.
No pressure. No pushing.
Just an honest conversation.
Ready to feel confident showing up?
We’ll look at where your brand feels off and what would help most right now.